Micro and Macro Influencers: How to Work

The form of marketing is changing. If we initially trusted advertising, now we trust influencers who discuss different types of products. These days, influential people are becoming increasingly popular because people trust them more than traditional marketing on television or magazines. They are people like you, but they have a large following on social media.

It is important to remember that an influential person can have a small number of followers, but still have more influence than others who have a large number of followers. This is because the audience emphasizes finding authentic voices that resonate in specific markets and communities. For the millennial generation, authenticity is also very important because they are the largest market for purchasing online products and they want to capture it.

Another thing to remember is participation rate, which refers to the degree of interaction between user created content and followers, according to data from the Corporate Financial Institute. This means that participation can be higher or lower, depending on the number of followers and one's interaction with the audience. In fact, companies seeking influencers must pay attention to the number of followers, as sometimes those with a large number of followers may be transformed into false participation and brand promotion, while small followers may be transformed into trust and good participation.

Micro influencers have approximately 10000 to 100000 followers, mostly fashion blogs, travel blogs, technology reviews, and lifestyle blogs. The audience sees them as experts in a specific field. Suppose you are a technology student and want to open a channel about the importance of recycling in the technology industry. You will see that your audience will be half technology enthusiasts and half environmentalists, who believe this is a good idea. You will understand your audience and invest your creativity in such topics. Understanding both is important so that you can create target content.

It is easier to collaborate with micro influencers because they are cheaper than celebrities or macro influencers. In addition, influencers create brand awareness in specific markets or communities. Then, when you use micro influencers, the participation rate is higher than using macro influencers.

According to marketers, using micro influencers in your activities is great because the level of interaction with their followers is higher than that with macro influencers. This proportion is as high as 85%, and it is cheaper than managing a campaign with macro influence. They create brand awareness in specific areas so that people can start paying attention to the brand.

Then there is the authenticity of the brand and influence. We must always remember that the bond between influencers and their followers is based on trust. If they think you deserve their trust, they will help you establish a fan base. Followers are people who help you gain popularity, and collaborating with zero waste and technology brands will help you establish an audience. It is important to always maintain authenticity, because if you lose authenticity, you will lose credibility.